TRAFFIC
get cheap impressions between the hours
of 1am-3am and often a good conversion
rate, whereas something like online concert
ticket sales might not find that time of the
day very appealing.
5. Use keyword targeting to your advantage
Allowing you to advertise on websites
containing certain content, keyword targeting
through GDN is extremely powerful. This
is purely due to the fact that it is something
your competitors can’t really replicate to the
exact method. You know your business, and
you know what people are talking about on
blogs, forums and in articles; use that to your
advantage and you will no doubt find good
quality cheap inventory.
6. Use video
Ever wanted to appear on YouTube? Well
you can through the GDN, or TrueView
as Google calls it. YouTube is the second
largest search engine on the planet, with six
billion hours of