SPORTING EVENTS / GAMBLING REPORT / 2016
TRAFFIC
We also tracked the top 10 performing
sites by visibility in Google UK, based
around the following search term groups:
Euros, Premier League, Grand National,
Olympics, Paralympics, Ryder Cup, Tennis
US open, Tour De France, World Cup and
generic gambling.
As you can see from Figure 2, William
Hill performed best with 68% of the most
valuable gambling terms, appearing in
positions 1-10.
Next we looked at who performs best
in SEO for the most-searched ‘sports event
gambling’ terms, which are ‘Grand National
betting’ and ‘Premier League odds’.
‘Grand National betting’ was searched
74,000 times in April 2016. So who were the
top performers? As shown by Pi Datametrics
Position Explorer Chart in Figure 3, top
operators in order from the most recent date
are: William Hill, Ladbrokes, Paddy Power,
Betfair, Oddschecker, Coral and Sky Bet.
As for ‘Premier League odds’, this term
was searched 127,100 times during the
Premier League season 2015 - 2016. As
shown in Figure 4, the top performers for
this term, in order from the most recent date,
are: Oddschec