iGB Affiliate 97_iGB L!VE 2025 | Page 85

DATA + TRACKING

North America

21.2 %

iGaming dashboard

LatAm / Caribbean

5.4 %

H2 Gambling Capital, iGB Affiliate’ s principal data partner, offers comprehensive insights and forecasts
on the global iGaming market through to 2029
350
Total global iGaming gross win($ bn)
300
350 250 300 200 250 150 200 100 150 50 100 0 50
0
7.1 7.1
2003 2004
2005
9.5 12.8
2003 2004
2005
16.3 16.7 19.3 21.7 24.6 26.4 29.9 32.8 36.5 41.2
2016 2017
2018 2019
2020 2021
2022 2023
2024 2025E
2026E 2027E
2028E 2029E
Sports betting gross win: pre-match vs. in-play($ bn)
150
9.5 12.8 16.3 16.7 19.3 21.7 24.6 26.4 29.9 32.8 36.5 41.2 46.1 46.1
52.4 52.4
59.6 59.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
68.7 68.7
85.1 85.1
105.2 105.2
2019 2020
2021
122.2 122.2
140.6 140.6
165.4 165.4
186.2 186.2
208.7 208.7
2022 2023
2024 2025E
2026E
234.7 234.7
261.2 261.2
285.8 285.8
2027E 2028E
2029E
75 %

$ 285.9bn

The online gaming industry is primed for significant growth, with last year’ s gross win figure of $ 165.4 billion projected to surge to $ 186.2 billion in 2025. Looking ahead, the market is expected to grow at an average annual rate of 11.6 %, reaching $ 285.8 billion by 2029.
120 60 %
$ bn
90
60
30
0
4.8 5.3
2003 2004
2005
6.3 7.20.1 7.90.2
2006 2007
2008
2009
8.7 0.5 9.0 0.8 9.6 1.5 10.31.9 11.42.6 12.1 3.4 12.7 4.3
2010 2011
2012 2013
2014
13.8 5.6 15.3 6.8 17.3 8.3 20.0 9.8 22.4 11.6
2015 2016
2017 2018
2019
28.2 12.7 35.4 17.2 39.7 20.8
Pre-match revenue In-play revenue In-play %
44.4 25.1 50.5 30.7
2020 2021
2022 2023
2024 2025E
2026E 2027E
2028E
55.4 35.5 60.3 41.4 65.2 48.1 69.6 55.1 73.2 61.3
2029E
45 %
30
15 %
0

45.6 %

When it comes to sports betting, in-play betting is forecast to increase more quickly than its traditional pre-match sports betting counterpart. By 2029, in-play betting is expected to make up 45.6 % of all sports betting, up from a projected 39.0 % in 2025.
84 40 %• iGBAFFILIATE. COM
35 %
. 3 % 34.4 %
36.1 % 37.4 %