thinking. Rather than offering quick fixes, coaching guides individuals to discover answers themselves, building their confidence and problem-solving abilities.
5. Providing feedback
Feedback is essential for progress in any field, and in coaching it is most effective when it is timely, specific and constructive. Providing feedback should be an ongoing process, not just something that happens during annual reviews.
Affiliate managers should give regular feedback on the performance of affiliate campaigns, highlighting what is working well and where improvements can be made. Positive reinforcement is motivating, while constructive criticism can help growth. Similarly, affiliate directors and entrepreneurs can provide feedback to their teams and partners in a way that helps them refine their strategies and optimise their performance.
Feedback should focus not just on the outcome but also on the process. For example, instead of simply saying,“ Your CTR was low,” we might say,“ I noticed that your CTR was below our target. What changes could be made to your landing pages or ad copy that might increase engagement?”. This approach directs the focus towards actionable solutions rather than just pointing out problems.
ABOUT ME
By cultivating a feedback-rich environment, everyone involved is more likely to feel supported, empowered and motivated to improve.
6. Integrating awareness, self-belief and responsibility
The three pillars of coaching – awareness, self-belief and responsibility – are integral to driving lasting change and improvement. They provide a framework that enhances both personal growth and professional performance. Awareness: Self-awareness is crucial in understanding how you work, how you react under pressure and where you can improve. Coaches can help clients in the iGaming industry develop greater awareness of their strengths, weaknesses and the impact of their decisions. For instance, an affiliate manager who becomes more aware of their communication style can adapt it to better connect with their team or partners. Self-belief: In a high-pressure industry like iGaming, self-belief can be a game-changer. When affiliate managers, directors and affiliates have confidence in their abilities, they are more likely to take calculated risks, try new strategies and lead with conviction. Responsibility: Coaching helps
Claire Adamou is a polished marketer, leader, entrepreneur and coach with experience in multiple sectors, most notably almost two decades in the iGaming Industry. Claire is exceptional at carving new pathways for possibility, both personally and professionally. In 2021, Claire returned to school to add life and leadership coaching to her repertoire. Claire’ s tenacity and powerhouse attitude, along with her exceptional experience in the iGaming industry, is what make her an expert in her field. individuals take full responsibility for their actions and results. Whether you’ re a manager overseeing the performance or an affiliate looking to increase revenue, accepting responsibility for both successes and failures is a critical step in growth.
Together, these three pillars foster an environment of continuous improvement and accountability, allowing individuals to reach their fullest potential.
Coaching to drive results and ROI
Ultimately, the fundamentals of coaching – building trust, setting goals, active listening, questioning and providing feedback – serve as powerful tools for enhancing individual and organisational performance. When applied strategically, they can help you create stronger, more effective relationships, improve communication, and deliver better results in the iGaming affiliate sector.
In a competitive industry where collaboration and effective leadership are paramount, understanding the principles of coaching can unlock new levels of success. Whether you are an affiliate manager, director or entrepreneur, embracing these coaching strategies will improve not only your professional growth but also your ability to drive ROI through more meaningful relationships and improved outcomes.
At Saroca, we understand the power of transformational leadership. We offer customised leadership coaching to help enhance both your soft and hard skills on a personal and professional level.
iGBAFFILIATE. COM • 77