In the fast-paced world of iGaming, affiliate management is a key driver |
1. Building trust
In any industry, trust is the cornerstone of any effective
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Claire Adamou, Saroca VP of development |
directors must build trust with their teams, motivating them through authentic leadership, transparency |
of business success. Whether |
relationship, and iGaming is |
and a consistent commitment |
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you’ re an affiliate manager, |
no different. In a world where |
to mutual success. Whether |
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director or an affiliate |
partnerships are often formed |
it’ s handling client accounts or |
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entrepreneur, developing and |
remotely, with people you may not |
managing internal teams, trust |
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nurturing relationships is vital |
regularly meet face-to-face, building |
allows for a more harmonious and |
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for growing your network and |
trust can be more challenging. |
productive workflow. |
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ultimately your bottom line. |
For affiliate managers, trust |
To build trust, demonstrate |
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The fundamental principles of |
becomes the foundation of |
reliability, offer honest feedback |
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coaching – building trust, setting |
partnerships with affiliates. |
and show genuine interest in |
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goals, active listening, questioning |
Without trust, affiliates may be |
your partners’ successes. Small |
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and providing feedback – play |
hesitant to share their insights |
actions, like being available for |
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a crucial role in this process. |
or collaborate effectively on |
regular check-ins or providing |
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When applied correctly, these |
promotional strategies. A |
timely responses, can establish |
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coaching strategies can help |
trusted relationship ensures |
credibility over time. |
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improve communication, foster
self-awareness and boost
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that both parties can openly discuss issues, share goals and |
2. Setting goals |
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results across both personal and |
solve problems together. |
Setting clear and attainable |
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professional spheres. |
Similarly, affiliate |
goals is a fundamental |
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iGBAFFILIATE. COM • 75 |