tend to be quite individualistic.” |
worth of domains in the gambling |
||
While sweepstakes have |
industry for the last 10 years. In |
||
become a scintillating goldmine for |
the past, a few super affiliates |
||
some affiliates, Murphy has been |
have offered to buy BettingUSA. |
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avoiding the market until recently |
However, as Murphy’ s favourite |
||
– not because of its potential ban, |
child, he is not willing to orphan it, |
||
but for the largely unregulated |
even for the right price. |
||
nature of the industry. He points |
“ A partial acquisition or a long- |
||
out that most sweepstakes |
term partnership with the right |
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a source of centralised and up-todate information on compliance policies, required disclaimers and |
Mike Murphy, BettingUSA founder |
companies are based in Malta or Curaçao, making the industry“ an offshore environment”. |
company in the next year or two is something I’ d definitely consider. Working with a partner who has |
frequently changing promotions |
“ I think it’ s only a matter of time |
access to better deals, stronger |
|
to offer.” |
before one or two highly visible |
CPAs and support in areas we’ re |
|
|
No knee-jerk reactions
Recently, community building
|
companies take players’ money and either run or shut down. When that happens, state regulators will be |
not strong in – like design – would free us up to focus on what we do best, which is content,” he says. |
|
has become the buzzword in |
quick to ban them,” he says. |
He’ s also turning his attention |
|
the iGaming industry. As Reddit- |
“ So right now, we list them as |
to a new passion: indoor golf. As |
|
hogging SERPs and AI Overviews |
an available option for players, |
we speak, Murphy is standing on |
|
shake up the search landscape, |
but we are really clear that it’ s not |
a patch of green at home, which |
|
many affiliates are experimenting |
the same as playing with licensed |
extends to a misty forest on a |
|
with it as a retention strategy. |
operators. We strongly advise |
man-height screen at the back of |
|
But while Murphy has long been |
players to be cautious and not to |
the room. He’ s currently building |
|
involved in player communities, |
play for large amounts of money.” |
an ecommerce site for indoor golf |
|
|
he sees the trend as“ a knee-jerk reaction” and urges caution.
“ The reality is, the nature of the
|
Who’ s looking to buy?
Admittedly, working long hours isn’ t
|
simulators to be launched this autumn. As for the retirement plan, he’ s decided to move to Florida, |
|
business just isn’ t very conducive |
good for the 46-year-old’ s health. |
somewhere close to a beach and a |
|
to that. An average gambler who |
As much as Murphy loves his job, |
golf course. |
|
finds your community usually |
he still hopes to retire in the near |
But he’ s not walking away from |
|
doesn’ t have great things to |
future, ideally by 55. BettingUSA is |
the US iGaming space in any way, a |
|
say, because statistically, |
in need of an heir. |
market he is“ extremely passionate” |
|
most gamblers lose,” Murphy |
Murphy is no stranger to M & A, |
about and a source of reminiscence |
|
explains.“ To build a genuine, |
having sold the flooring company |
after spending more than a decade |
|
engaged community, |
and the poker rakeback site. |
working on it. Though challenges |
|
you need people |
As an active domain |
lie ahead, Murphy is committed |
|
united by a |
investor, he has been |
to seeing where the future takes |
|
common goal, |
buying and selling |
BettingUSA and to creating the best |
|
and gamblers |
millions of dollars’ |
content for the country’ s iGamers. |
|
iGBAFFILIATE. COM • 59 |