They need to stop just talking about women in a token way. Producing content about women’ s sports and battles every now and then isn’ t enough to log in elsewhere”.
“ We are launching a new version of the site and the Betting Ladies community will be integrated within it. It’ s a lot of work, and we have been working on it for months, but we want to make things smoother and meet higher expectations,” she says.“ Based on members’ feedback, we’ re also adding casino and sweepstakes sections to the site and publishing videos on how to bet on them.”
More industry support
Despite the support from female bettors, Martinez recalls that her“ biggest challenge was getting partnerships” at the outset:“ No one knew who we were. The concept of Betting Ladies didn’ t exist – there was nothing for women.”
Although Martinez has seen progress in the iGaming sector recently, noting that“ women-led initiatives and companies are getting funded” more, she believes the industry still needs to do better at supporting both female players and entrepreneurs. To this day, Betting Ladies’ videos still attract comments like“ Women shouldn’ t talk about UFC”.
One thing Martinez believes affiliates can do is to have better moderation in their forums, requiring users to log in with real names to“ reduce toxic behaviours”. She also argues that brands should aim to be more trustworthy and stop treating female-oriented content as an afterthought.
“ I think they need to stop just talking about women in a token way. Producing content about women’ s sports and battles every now and then isn’ t enough. They need to be believable, nonjudgmental and actually make an effort,” she says.“ But I think it’ s very difficult because all the strategies and content are started by a bunch of men. So maybe the gambling industry needs to hire more women at the top, too.”
The next challenge Martinez faces is scaling up. The Betting Ladies community has grown organically, relying on word-ofmouth and search traffic rather than paid ads. Martinez has secured a few interviews with sports media outlets, too, and she is planning to double down on PR strategies. While investors have shown interest, Martinez believes it’ s still too early to bring them in.
“ Betting Ladies is all self-funded. I think a lot of startups try to scale up too fast. When it’ s your own money, you’ ve got to be more careful of how you expand, which I think is good for us,” she explains.
With organic growth and high engagement, Betting Ladies is proving women’ s strong demand for betting options. For Martinez, her brand is not only a business but also a passion for carving out a dedicated space for women in gambling. In 2025, she remains committed to ensuring even more join her community to“ bet like a lady”.
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