saying,‘ I bet on sports, and I do it my way’.” But she highlights that female bettors’ essential needs are no different from their male counterparts – to gamble and win.
“ They need to understand how sportsbooks work, what the odds mean, what types of bets are best for their budget and risk level, and, of course, how to gamble responsibly – like managing their bankroll,” Martinez notes.“ What we do differently is skip the jargon. This industry loves making things unnecessarily complicated, making it impossible for beginners to know where to start. We make it fun and approachable.”
That said, women’ s betting trends do differ from men’ s.
I know people who created fake accounts as men because if they shared an opinion about sports betting as women, they wouldn’ t be taken seriously
Martinez notes that traditionally, women are primarily casino players. In the UK, for example, a YouGov survey found female gamblers are three times more likely than males to engage in bingo and keno and twice as likely to purchase online scratch cards. However, sports betting among women has risen significantly from 17 % of UK female gamblers in 2021 to 30 % in 2023.
“ We’ re seeing a change in the industry – more and more women are embracing sports betting. In the NFL, half of its viewership is female. So, translating those viewers into gamblers will take time, but it is happening. A lot of our community members are NFL bettors, and they don’ t just bet on the Super Bowl, which is the main event. They bet every week on their teams,” says Martinez.
Furthermore, according to a study by 888 Holdings conducted
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