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Top affiliates’ revenues taking a hit in Brazil, while gambling addiction is a cause for concern in Kenya
The biggest story continues to be Brazil as the market celebrates its seventh month of legalisation. Many of the publicly listed affiliates had expressed caution when it came to Brazil this year, with Better Collective expecting the requirement for players to reactivate accounts to impact the company to the tune of € 20-30 million in 2025. Better Collective expect it to take until 2026 for the market to return to growth and said it had proved a factor in the company’ s revenue slowdown during Q1 as well.
Brazil was also a factor in Gentoo’ s revenue curtailment as the affiliate’ s run of 16 consecutive quarters of growth came to an end. CEO Jonas Warrer said that the regulatory uncertainty and market volatility were proving“ more disruptive than initially anticipated”.
In Kenya, the government ramped up its efforts to combat gambling addiction. The Betting Control and Licensing Board( BCLB) issued a weighty set of gambling marketing guidelines in May, shortly after enforcing a 30-day advertising ban.
Under the new rules, all gambling ads must include social responsibility messages and be submitted to both the BCLB and the Kenya Film Classification Board( KFCB) for approval and classification. Social media platforms are required to restrict gambling content, and influencers are no longer permitted to promote gambling. The guidelines also introduce routine audits by enforcement agencies and impose strict penalties for violations, including potential licence suspension or revocation.
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