Traffic from wellknown sites like CNN, the LA Times and Forbes Advisor plummeted overnight
The Independent’ s bingo listicle occupies top spot in Google’ s SERP
AI Overview. If continuing parasite SEO people to click ads, then Google just isn’ t the solution, how should affiliates doesn’ t want you around anymore navigate the volatile market and because you are in direct competition drive traffic? with Google ads and you are not
“ The answer is right in front of providing value.” you – build your own reputation,” Meanwhile, Kostin believes that says McGarry.“ You will want to there might be a“ shift away from have a reliable service that makes Google” prompted by the platform’ s someone want to come back to your increasing scrutiny, with affiliates site again. Then Google will take note exploring optimisations for ask AI of your content and you will grow a engines and social media platforms. clickstream on the easiest sets of While McGarry is sceptical about the keywords to rank for, the ones that“ Google Killer” myth, he agrees that belong to you and no one else.” affiliates“ should always diversify
He warns against creating content traffic”, as visitors from other channels purely to tick the algorithm boxes. could help enhance a site’ s domain
“ If you are just making up tips to get authority in Google’ s eyes.
Perhaps, the best way to adapt to the evolving landscape is not outwitting the intangible algorithms but focusing on the real user experience. In the tides of Google updates, Reddit – along with other forums and video content – appears as the key winner, shooting up from the 78th most visible site in US search last year to third place this October.
Earnshaw attributes this to the rise of“ conversational search” and Google’ s emphasis on improving user experience:“ We are in a landscape that is radically different from 12 months ago. It’ s full of YouTube content. It’ s full of Reddit. It’ s full of Quora. It’ s full of real people because Google is fed up with vanilla AI content and wants real user experience.”
For affiliates, the message is clear: success lies in building authentic, user-focused content. Earnshaw highlights the importance of partnering with skilled social agencies to produce engaging, first-person material that speaks directly to the audience’ s needs.
“ Anyone who’ s being lazy, relying on ChatGPT to create content, isn’ t going to work,” he warns.“ But if you are really creating content to help your audience, then you should be optimistic.” iGBAFFILIATE. COM • 13