iGB Affiliate 96_iGBAB 2025 | Page 86

AFFILIATE EYE

Alts Digital :

Building and maintaining WFH culture for affiliates

While some of the world ’ s biggest companies are mandating a full-time return to the office , the igaming affiliate sector remains by and large a remote working advocate . Here Rita Mendes , people and culture manager at Alts Digital , explains how she helped build a remote culture at the company and why it ’ s important to maintain it

At Alts Digital , our commitment to a fully remote workforce reflects our values and culture . We understand that making this model successful involves more than just remote work ; it requires building and maintaining a culture that supports and adapts to the diverse needs of our employees , one that helps them feel connected and motivated , even from a distance .

Remote working in HR
Before transitioning to remote work , I thought I wasn ’ t the type of person suited for this model . Then Covid happened and sometimes reality is the best teacher . Somehow , I realised I liked working remotely and how dependent I was on work to develop my social relationships by being in the office full time .
In a remote company , social norms and behavioural expectations are not as visible as in a physical environment . That ’ s why it ’ s essential to talk openly about what ’ s expected of employees and how important it is to discuss culture and values in all our processes .
Key differences in remote HR :
● Intentional communication : Clear and deliberate in interactions .
84 • iGBAFFILIATE . COM