ABOUT ME
Emily Haruko Leeb is a seasoned executive , life and leadership coach with over 11 years of experience in the world of corporate transformation . Starting her remarkable journey of serial entrepreneurship at age 19 when she founded her own direct sales company , she then moved into advertising , followed by a career in media production management in igaming . Emily is now the CEO and co-founder of Saroca , a management consulting firm providing customised and practical talent development solutions for the gaming , medical and tech industries .
Breaking free from the comfort zone
At our core , humans crave safety and approval . We want to look good , be right and fit in . But when these desires outweigh our willingness to take risks , we end up stuck in our comfort zones , unable to grow . Daring to suck is a radical act of defiance against this need for comfort . It ’ s about saying yes to the uncomfortable and no to the familiar , recognising that growth happens at the edges of our comfort zones .
Embracing failure as a pathway to success
Failure isn ’ t the opposite of success ; it ’ s part of the process . Many of the most successful people and companies such as DraftKings , MGM and Evolution
Gaming embraced failure as a necessary part of the journey . They didn ’ t get it right the first time , and they weren ’ t afraid to make mistakes along the way . By being willing to fail , you reframe failure as feedback , a valuable tool that helps you refine your approach and ultimately get closer to your goals .
Practical tips
● Set small , achievable goals : Start with small steps that push you slightly outside your comfort zone . Celebrate each attempt , regardless of the outcome .
● Reframe your inner dialogue : When your inner critic speaks up , consciously shift your mindset to focus on growth and learning . Remind yourself that every attempt is progress .
● Seek out challenges : Deliberately put yourself in situations where you might fail . This builds resilience and normalises the experience of not always getting it right .
● Reflect on your wins and lessons : Keep a journal of what you learn from each experience , both the successes and the failures . This will help you see your growth over time . Daring to suck isn ’ t about being reckless or careless ; it ’ s about embracing the full spectrum of human experience of success , failure , effort and growth . It ’ s about showing up , trying your best and not letting the fear of imperfection hold you back . When you cultivate the courage to fail , you open the door to a life that ’ s richer , fuller and more authentically your own .
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