NORTH AMERICA
Swimming against the flow
With most affiliates either resetting or tightening their belts in the US , Sportradar ’ s $ 30 million deal to buy XLMedia ’ s US assets showed it moving in a markedly different direction . Did the data giant take advantage of a cheap deal , or might it see something nobody else in the market does ? By Daniel O ’ Boyle
In 2009 , Kyle Scott Laskowski founded a small sports blog , mostly focused on the Philadelphia Phillies and his other hometown sports teams .
Over the next few years , the blog began to gain a following and become a full-fledged sports media outlet .
In 2018 , the repeal of PASPA – and Pennsylvania ’ s decision to be an early mover on legal sports betting and igaming – offered a new opportunity . Already familiar with digital and affiliate marketing , Laskowski took advantage and struck deals with sportsbooks looking for new customers .
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