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All quiet on the North American front , pains for Better Collective and Catena but gains for Sportradar
Last year was reasonably quiet in North America with only a few markets going live , notably North Carolina for online sports betting and Rhode Island for online casino operations .
Yet for affiliates , the region continued to prove difficult , especially for the bigger companies . Last October Better Collective cut € 50 million from its full-year estimated revenue , which resulted in the affiliate letting over 300 employees go . The company revealed the lowered targets and layoffs were due in part to the shifts in the US market as well as a slowdown in Brazil ahead of regulation .
Another big North American affiliate that struggled was Catena , which holds 89 % of its assets in the region . Catena ’ s revenue dropped by 29 % year-on-year in Q3 2024 and it also provided 26 % fewer NDCs in the market to operators .
Sportradar , however , scaled up its North American operations with the purchase of XLMedia ’ s remaining assets for $ 30 million . The acquired assets include Sports Betting Dime , bought by
XL for £ 26 million in 2021 , as well as the sites obtained by the CBWG Sports acquisition for up to $ 21.5 million in 2020 ( CrossingBroad . com , PASportsBooks . com , BetNewJersey . com , EliteSportsNY . com , PromoCodeKings . com and ActionRush . com ) and the Saturday Football Inc . college football sites ( Saturdaydownsouth . com and Saturdaytradition . com ) bought for $ 23 million in 2021 . Sportradar started providing real-time sports data to XL ’ s North American sites under a deal agreed in 2022 .
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