iGB Affiliate 96_iGBAB 2025 | Page 55

Adapting to cultural differences is essential to refining the recruitment approach are more cautious , particularly about their English skills . Because of this , many prefer the first communication to be in Spanish . In our initial contact we start by speaking in Spanish before asking if we can switch to English , which usually alleviates the pressure . Additionally , candidates from these countries tend to read job descriptions carefully and ask a lot of questions before feeling confident enough to apply .
India
abroad . Here are some strategies
to answer them clearly . This
In India , we ’ ve noticed a higher
we ’ ve found effective :
not only builds the candidate ’ s
level of caution from candidates
● Establish trust from the start
confidence but also conveys that
who initially avoid interactions with
Candidates may question the
they ’ re dealing with a professional ,
unfamiliar companies . To address
legitimacy of an unfamiliar
structured company , which is
this , we started offering direct
company , so it ’ s crucial to build
essential in the international
calls early in the process to ensure
credibility early on .
recruitment landscape .
candidates understood that we
● Ensure it ’ s a positive experience
A personalised , human touch
throughout the recruitment
process makes candidates
Specific cases by geography
These insights are based on the
were legitimate and not a scam .
Europe In Europe , we ’ ve seen more
feel valued and respected .
domains we recruit for and may
instances of ghosting , where
This approach emphasises the
not apply to every field – they are
candidates may disengage
company ’ s professionalism
generalisations from my perspective
from the process unexpectedly .
and authenticity .
as a Portuguese recruiter .
Additionally , European candidates
● Leverage local employees
Having someone from the
Brazil
tend to disengage more quickly if they aren ’ t 100 % convinced about
candidate ’ s country on the team
In Brazil , candidates demonstrate
the role or company . This requires
can provide valuable reassurance .
a confident and positive attitude
a faster , more engaging recruitment
This connection helps candidates
in the job search process , even if
process to keep their interest .
feel more comfortable and allows
them to ask specific questions
about bureaucratic or legal
nuances in their home country .
they feel their English skills could
be improved . This confidence
helps move the recruitment
process forward , as candidates are
Rita Mendes , people and culture manager at Alts Digital
Recruiting globally for a growing company like Alts Digital requires constant adaptation to cultural and market differences . Active sourcing
Getting to grips with bureaucratic questions
One critical aspect of global
generally more open to engaging .
Being a Portuguese company
also plays a role , as shared
language and cultural
remains our primary strategy , but it ’ s equally important to understand the nuances of each region and adjust our approach accordingly .
recruitment is mastering responses
aspects make them feel
Building trust and delivering a
to the bureaucratic questions
more comfortable .
positive candidate experience
candidates may have . Issues
around contracts and taxes often
LatAm
is crucial , especially in markets where people may be hesitant
come up , and it ’ s important for
In other LatAm countries ,
to apply to a lesser-known
recruiters to be well prepared
we find candidates
international company .
iGBAFFILIATE . COM • 53