Shifting searches in newly regulated markets iGB Affiliate regulars Martin Calvert and Chris Mawson delve into some of the newest regulated markets to find out what bettors are searching for and how these keyword statistics can help affiliates

In the initial flurry to capitalise on a newly regulated market , operators and affiliates alike can be guilty of rushing in , thinking that their knowledge gleaned from working in ‘ mature ’ markets is immediately applicable .

Those with the deepest pockets always have a certain brute force advantage but there are certainly brands that have shown they can anticipate , understand and respond to local search queries as they emerge and evolve , and brands that have been much more self-involved . iGBAFFILIATE . COM • 45