However , is automated bidding working well for affiliates , or for the market as a whole ? In our experience , Google still hasn ’ t mastered automated bidding in this sector , and we believe it will be a while before it does – especially for affiliates that have mainly revenueshare deals .
Testing , testing
Ideally , affiliates should have a combination of CPA and revenueshare deals in place to test better and achieve guaranteed revenue . The most success we find is with affiliates who are regularly updating the brands in their top 10 list . Customers who convert will no doubt come back from time to time , and if you have the same old affiliates on there , they ’ re unable to create new accounts with them , which reduces the opportunity for higher profit .
Similarly , across other industries , as well other areas of marketing , data is increasingly the cornerstone to continued success . Unfortunately , this is the area that is often overlooked by affiliates . The more you focus on creating extensive reports with detailed and data-driven insights , the better you can strategise to improve account performance . As an agency , we prioritise data analysis and data-driven strategy , which helps us to deliver strong results for affiliates .
Finally , a question we often get asked is : what should my CPC , CTR and CVR be ? The answer to this varies massively depending on the website and what deals you have in place . Sometimes , you can afford a much higher CPC and some pages on site can afford a much higher CPC . We wouldn ’ t be doing you justice if we gave you averages , as the best strategy is the one which is unique to you and your business .
Google still hasn ’ t mastered automated bidding in this sector , and we believe it will be a while before it does . Especially for affiliates who have mainly revenue-share deals
ABOUT ME
Ahmed Chopdat is the chief strategy officer at Circus PPC Agency and has worked as a dedicated PPC specialist since 2007 . After working with a number of large clients in the igaming , finance and retail sectors , Chopdat has created a name for himself as a leading voice in the PPC community . iGBAFFILIATE . COM • 51