TRAFFIC & STRATEGY
poker players have been lacking a reliable and functional tool to recreate and share their hands , be it for training purposes or just for fun .
We stepped in and filled this gap , offering a simple-to-use yet very functional tool with options such as UTG and button straddles , big blind antes , the ability to show stacks as chip values or big blinds , and more .
A tool like this gives people plenty of reason to bookmark the site and keep coming back , especially when there are no real alternatives out there . The image above shows how the actual replayer hand looks .
The other two tools were not that groundbreaking and already existed online in different formats , but we decided to recreate them in any case by refreshing the design to bring a sleek user interface and sharp graphics .
Having all three tools together means players have all they need to recreate and analyse their hands on the same site entirely for free , making it a website worth visiting and recommending to friends .
How can you adapt to the new environment ?
Everything that happened early last year has shown ( once again ) that there are no guarantees when it comes to affiliate business . Things can change quickly and without warning , and site owners don ’ t have any control over them .
The only thing they have control over is their site .
With the search traffic on a downward trajectory , we realised the only way forward was to change the approach and move on with the times . If you can ’ t bring in people via Google , you need to give them a reason to come to you directly .
Lessons from Mypokercoaching can be valuable to everyone in the industry still dealing with the fallout from last year . With the new approach , we were able to increase our direct traffic by over 240 % in the first six months , and we hope to continue this trajectory by introducing new tools and offering additional value to our readers .
Even with dropping traffic from search engines , we managed to increase our revenue in the second half of 2024 and have a plan to continue this journey in 2025 .
What ’ s next ?
The old “ if you build it , they ’ ll come ” adage may be a bit of a cliché , but I do find that it has some truth to it . If you can give people something they need , especially if that something is free , they ’ ll come . If it ’ s costing them nothing , why wouldn ’ t they ?
Therefore , the most important thing is to stay in the game until you can figure out your unique value proposition and how you can do things better than others .
Can you notice a gap and create a new product ? Can you tweak an existing one to be easier to use ? Can you find a way to create actual value rather than rewriting the same content that everyone publishes ?
If you aren ’ t prepared to pump a lot of money into marketing , you
The new Poker Hand Replayer on Tadas ’ site
need to get creative . Think long and hard about how to answer previous questions , and you might just find yourself outmanoeuvring your competition and the all-conquering Google algorithm .
At the end of the day , if you start getting direct traffic , you are very likely to see those rankings coming back as well .
When the old ways stop working , it ’ s not the time to despair and hope for things to go back to how they once were ; on the contrary , it ’ s time to act and create a new narrative .
ABOUT ME
Tadas Peckaitis played poker professionally for over a decade and founded mypokercoaching . com to offer helpful resources to players . He has launched multiple affiliate websites over the years and has become one of the leading experts in the gambling industry . In 2021 , Tadas founded the fast-growing iBetMedia agency , which helps other gambling brands to reach their targeted players and acquire new customers .
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