TRAFFIC & STRATEGY
Future-proof your affiliate business before it ’ s too late
Alina Famenok , Already Media CEO , poses the three key questions every affiliate must answer when facing the long-term future of its business
It feels like the world moves faster than it used to . What once took years or decades now takes weeks or months . Companies rise and fall . Industries collapse and new ones are born . I ’ m not afraid to admit it can be a little scary ; for igaming affiliates the world can be turned on its head overnight .
We all saw what happened following the rollout of Google ’ s March 2024 core update . Previously successful affiliate businesses were wiped out or suffered near-deadly blows . To many , it felt arbitrary . They ’ d been playing by the rules , and now the rules had changed . A black swan event had ended years of hard work .
In the weeks and months following the March update , I ’ ve spent some time thinking about how we , as affiliates , can better prepare ourselves for the unknown .
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