iGB Affiliate 96_iGBAB 2025 | Page 102

DATA + TRACKING

North America

21.2 %

Igaming dashboard

LatAm / Carribbean

5.9 % iGB Affiliate ’ s principal data partner H2 Gambling Capital provides key metrics on the global igaming market , with forecasts up to and including 2029

Total global igaming gross win ($ bn )
300
263.5
250 243.7
223.1
200 203.3
183.3
160.4 150
138.9
121.4
100 104.3
83.6
50
0 2020 2021 2022 2023 2024E 2025E 2026E 2027E 2028E 2029E
Sports betting gross win : pre-match vs . in-play ($ bn )

$ 263.5bn

The global gaming sector is set for significant growth , with last year ’ s gross win figure of $ 160.4 billion projected to rise to $ 183.3 billion in 2025 . Growth is then projected to continue at an annual rate of 10.4 %, reaching $ 263.5 billion by 2029 .
120
60 %
100
50 %
$ bn
80
60
40
12.5
17.5
21.2
25.6
30.7
34.6
39.6
45
51
56.4
40 %
30 %
20 %

44.2 %
20
0
29.2
36.8
40.9
45.4
50
54.4
2020 2021 2022 2023 2024E 2025E 2026E 2027E 2028E 2029E
59
Pre-match revenue In-play revenue In-play %
63.2
67.5
71.1
10 %
0
In-play betting is forecast to increase more quickly than its traditional pre-match counterpart . By 2029 , in-play is expected to make up 44.2 % of all sports betting , up from 38.0 % in 2024 .
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