Programmes reach a point when they can ’ t grow anymore because they can ’ t attract affiliates due to not having proper software ”
VAHE KHALATYAN , PARTNERMATRIX then during the night the next team continues and then vice versa . So we are effectively able to do things twice as fast .”
The biggest picture
To date , the DeepCI product has been squarely aimed at operator affiliate programmes but now , under the PartnerMatrix Intelligence banner , this will expand to affiliates too . There are already a significant number of affiliates coming to PartnerMatrix to fetch the brands they work with – getting the links , the tags and promos . The merger means both operators and affiliates can now be neatly served by the larger whole .
“ We ’ ll be able to provide the same level of market-wide intelligence to affiliates ”, reveals Civin . “ This will allow affiliates to see new operators climbing the ranks , the operators spending a lot of money to gain visibility across competing affiliate websites , but not on your website .
“ You will be able to track the profile of brands and the brand mix that your competitors are promoting . You ’ ll be able to spot new arrivals in the market . The same sort of thing operators use us for .”
The streamlined approach certainly promises to make life easier . As Civin says : “ If you are an affiliate and multiple operators are
using PartnerMatrix , imagine having a consolidated single dashboard so you don ’ t have to log in and log out of 500 different operator accounts . Operationally this is the future and that ’ s where we ’ re going .”
There are surprises though that need to be overcome with tact and tactics . Civin notes that operators in the igaming affiliate industry are very “ attention seeking ” and will “ do anything to get their name out ”.
Meanwhile , affiliates are “ the opposite . It ’ s very secretive . It ’ s very difficult to know who ’ s who in the zoo .” Civin and DeepCI found themselves surprised at how often affiliates would fail to reach out directly to them but , instead , would
iGBAFFILIATE . COM • 67