We don ’ t look closely at the numbers and set hard ROI predictions when we come to a new state opening two years there ’ s an international tournament in June and July , whereas in the US there are clearer off-seasons .”
Yet , for MediaTroopers the break provides fresh opportunity and research time . During this year ’ s off-season , the company is planning to look at its casino activity , where it ’ s available and what it could mean for the future . “ I think for us , and likely our competitors , this period is used for two things : to prepare for the next season and to look for activities in other markets .”
One market still in its slow grind towards casino regulation is New York and Segal is conservative regarding the possibility of significant developments from the state this year . However , he refuses to rule out a surprise announcement either .
“ While there is roughly a certain idea of when a state is going to open up , you can always have a wild card in the pack .
“ We were at an industry event last summer and believed that we would see no new state launches before the next NFL season starts , but everyone was buzzing about Kansas opening and within two months it did ,” Segal adds .
“ I truly hope I ’ m wrong about New York , but I think it ’ ll be very challenging especially during an election year so I think they will wait .”
The CEO also believes that New York could act as a domino for others in the casino space . “ When a sports betting state opens up for casino regulation it will hopefully show a revenue jump for the state , which will build a very strong case for other states to open up for casino as well .”
While the New York igaming casino market seems to be a waiting game , Segal acknowledges the affiliate ’ s attention is on exploring new opportunities . “ What ’ s going to be the next province open in Canada ?” he asks . “ Is there an opportunity for us in LatAm that can sit nicely and synergise with our US activities ?”
For now , though , with the North Carolina market opening back in March , the company has its hands full with its latest licensed market .
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