The barrier for entry is higher in the US and we decided to use that opportunity and bet on the next gold rush in 2019
“ But since it ’ s difficult , the barrier for entry is higher and we used that opportunity and decided to bet on the next gold rush in 2019 .”
Having opened in 2013 , the New Jersey market provided a fresh MediaTroopers its first licence before it set its sights on Pennsylvania , but another state managed to open up even faster .
“ We had Pennsylvania as our big target , but it got to a place where Indiana was actually open and available for an affiliate licence faster ,” he says . “ From that point on things seemed to move as more and more states opened up for casino and sports , which allowed us to grab the first-movers position and made us probably the largest privately owned affiliate in the US market space .”
I truly hope I ’ m wrong about New York , but I think it ’ ll be very challenging especially during an election year so I think they will wait
Leaning on expertise
MediaTroopers decided early on to focus on paid media as its model . “ We ’ re not an SEO company ,” Segal explains . “ We are generating content but we have our own sites and we generate the players on there and utilise social channels like Google and Facebook to bring players to our sites .”
The reason why the company only does paid media ? It ’ s simply what Segal and Truman know best . “ Ben [ Truman ] and I come from the paid media world ; neither of us acquired experience in SEO to go now and become an SEO affiliate .
“ Paid media was our strength , so we took all our knowledge that we learnt in the UK in sporting events like Champions League nights , Cheltenham Festivals and boxing matches and translated them to US markets – from one regulated market to another .”
In terms of its commission model in the US , MediaTroopers remains relaxed . The company started with CPA when very few operators in licensed states were
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