iGB Affiliate 95_iGB L!VE 2024 | Page 5

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CONTENTS

ISSUE 95 • iGB L ! VE 2024

TRAFFIC & STRATEGY
COVER FEATURE
10 Digital SEO : Making it stick long term
15
Affiliate market to become more black and white
18
AI and the promised lands of personalisation
21
26
31
How affiliates can use social media trends
Anatomy of a fall
UK brand slowdown : Where is the growth ?

26

EMERGING MARKETS
39 Unlocking India : Strict taxes in a growing market
45
50
Japan in focus : Seizing SEO opportunities
LatAm : Spanish-speaking SEO snapshot

39

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