EMERGING MARKETS
Adding in the physical and cultural distance that comes from being an international brand trying to develop an SEO footprint in Japan , there ’ s even more potential for closed doors and declined proposals
profitable click or FTD is key to making the effort worthwhile so there is scope to use AI to further refine personalisation , interpretation of traffic trends and , more generally , to make sure that better choices are made when it comes to platform technology .
This is something that is particularly important given more visual norms in Japan compared to European or North American site experience and ( of course ) how information is best structured .
With “ yokogaki ” writing , many forms of digital content in Japan use horizontal writing , with text flowing left to right as in English .
Coupled with horizontal layouts in line with international standards for web design , this may simplify UX and platform decisions for affiliates but it ’ s worth noting many sites provide the option for visitors to switch between horizontal and vertical writing views .
With this in mind , selecting the right platform , considering the visual design and both how users and search engine crawlers navigate to , understand and evaluate affiliate sites is key .
Testing and refinement , along with the support of AI to trial variations in experience and , to a very limited extent , phraseology , could be one other area to explore in order to achieve an edge .
Future outlook
As Japan ’ s igaming market continues to evolve , affiliates must adapt to regulatory changes and emergent competition , but also
make sure they prioritise effectively to provide a helpful and trustworthy experience that deserves to be ranked and linked to .
ABOUT ME
Chris Mawson is head of SEO at ICS-digital , an international content , translations and digital marketing agency serving igaming brands across 100 + languages . Chris draws on his content expertise and deep understanding of technical SEO to oversee the implementation of marketing strategies for the biggest names in gaming .
ABOUT ME
Martin Calvert is marketing director for ICS-digital and ICS-translate . The sister agencies work globally across multilingual SEO , content , digital PR and translation with a core focus on highly regulated industries .
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