iGB Affiliate 95_iGB L!VE 2024 | Page 41

results in the country became
rumours and no one knows with
known , he shared the belief
certainty what is going to happen .”
held by many in India that the
With India ’ s igaming tax laws
National Democratic Alliance ,
still in their infancy , there remain
led by Prime Minister Narendra
sizeable questions on their
Modi , would secure a majority in
longevity and their long-term
the election , and the continuing
impact on the market .
of the current government will provide a clearer pathway to negotiating a better deal for
Emerging opportunity
Looking at the projections on the
affiliates and operators .)
Indian igaming market it ’ s little
“ I believe these taxes aren ’ t
wonder it ’ s increasingly mentioned
permanent and the government will
in the same breath as Brazil as
take its time to understand how the
the premier emerging market
industry works in the meanwhile .
opportunity for affiliates over the
Then igaming representatives can
next few years .
take this chance to go back and
H2 Gambling Capital estimates
forth with the government until they
that the total market , including
find a consensus ,” Raman adds .
online betting , gaming and lottery ,
Whether or not individual
is set to grow by 139 % over the
relationship with operators . “ In terms of our deals with operators , nothing major has changed .
“ Even though there is no correlation to the tax rules , our sites have seen a surge in traffic , users and player values in the past year and the GST has not affected our relationship with operators .”
One area Raman acknowledges could change is in the finance deals with operators . “ I do understand

€ 7bn

H2 Gambling Capital estimates that India ’ s total market , including online betting , gaming and lottery , is set to generate more than € 7bn in gross win by 2029 .
states in India should have the authority to regulate igaming is still being decided by the Supreme Court . Gourav Pilania believes this power should rest with the central government .
“ Considering the online nature of the activity , the central government is better placed to determine the policy agenda on the treatment of online gaming ,” he says .
“ Recent trends across the
next five years to generate more than InR628bn (€ 7bn ) in gross win by 2029 .
Last year , some 80 % of the entire onshore and offshore igaming market was accounted for by locally licensed lottery and rummy , according to H2 . While skill-based games are legal in most states , luck-based games are currently banned for Indian players everywhere apart from Sikkim and
if operators would not be willing
government have shown an
Nagaland , indicating the potential
to increase their CPAs as player
interest to promote gaming as a
for affiliates to drive RMG traffic
values for them would fall
technology-first industry . So , post
for operators as regulation allows ,
especially in terms of cost due to
elections in India in 2024 , there is
notwithstanding tax obstacles .
the high taxes .”
a hope that the policy will promote
According to Lumikai ’ s Indian
Raman doesn ’ t however predict
and facilitate the ease of operations
gaming report 2023 produced in
a seismic shift in gaming regulation
of made-in-India games .”
association with Google , igaming ’ s
following the general election . “ I
Vidushpat Singhania is more
growth is taking place amid a wider
do see the government very slowly
cautious when it comes to any
explosion of games being played
moving towards regulation in the
significant impact from the
online among the Indian population .
long run . I don ’ t see a ban coming ,
general election .
This is being spearheaded by
the imposition of taxes along with
“ There are murmurs within
the midcore and core games
the current igaming laws has given
the igaming industry that there
category , forecast to grow from
the government an opportunity to
could be a complete overhaul of
US $ 0.6bn in 2022 to US $ 2.7bn by
discourage users from playing and
the online real money gaming
2028 , and casual and hypercasual
also accept its existence .”
legislations post the elections ,”
games , estimated to rise from
( Speaking before the election
he says . “ However , these are only
$ 0.5bn to $ 2.3bn .
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