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Do Guardian links really save you ?
Was my content suddenly off the
mark , even though it had been
at the top ? I doubt it . We were
answering real questions about
codes , first deposit bonuses and
new sites – stuff people were
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95 % BritishGambler lost 95 % of its traffic in the aftermath of Google ’ s August 2023 and March 2024 core updates .
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the site speed , even moving it over to an individual and expensive new hosting with WP Engine .
Then came the March 2024 core update , another big storm from Google . This update was all about making sure content is genuinely helpful and not just clickbait . It wrapped up on 19 April .
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2,500 , I started getting emails from Google ’ s AdWords team .
The pitch was along the lines of : “ Every quarter , we pick a small batch of companies we think have big growth potential online . You could be a good fit for this , so how about we chat soon ?” I was sceptical , did they tank my rankings
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actively searching for . |
And then there was the March |
just to pitch AdWords ? |
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It was useful then and it didn ’ t
just stop being useful overnight .
I ’ ve also been careful about building
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2024 spam update , where Google rolled out new spam policies targeting stuff like expired domain |
Seems fishy , right ?
It feels like Google is pushing
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solid links , scoring some from top- |
abuse , scaled content abuse |
affiliates who don ’ t line its pockets . |
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notch sources in both the UK and |
and dodgy site reputations . This |
It doesn ’ t owe us traffic , but Google |
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the US , from big names like The |
finished up on 20 March . |
at least owes us clear guidelines |
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Guardian to USA Today . This shows
that you ’ re not safe from Google ’ s
judgments no matter how good
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Traffic down 95 %
So where are we now ? British
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that we can trust . Sometimes , Google ’ s decisions remind me of the way they |
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your links are . |
Gambler has lost about 95 % of its |
are made in some countries , |
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Worried something might be off , |
traffic . I have now switched from |
including where I am originally |
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my business partner Martin ( who |
WP Engine to WPX Hosting , hooked |
from . There , things can go wrong |
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works with operator partners ) and |
up a Cloudflare CDN and shifted my |
overnight , and laws and rules are |
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I shook things up . We spruced up |
focus to my other sites that didn ’ t |
changed immediately with zero |
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the site ’ s menu to deliver smoother |
get hit as hard . |
transparency , so you get hardly any |
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navigation , played around with |
The site still ranks on some |
warning or time to prepare . |
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titles and refreshed our intros a |
right keywords and earns , but do |
A foreign journalist once asked |
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few times . |
I have a chance to perform with |
the leader of that country if it was |
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I also disavowed some spammy |
it again ? That ’ s a good question . |
democratic to run things this way . |
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links Semrush didn ’ t like , and along |
Immediately after our traffic tanked |
He replied without a blink , “ It is life !” |
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with my developer , we increased |
from 57,000 monthly visitors to just |
Time to keep calm and move on ! |
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28 • iGBAFFILIATE . COM |