TRAFFIC & STRATEGY
Google updates decimate British Gambler ’ s search traffic
In summer 2023 , BritishGambler . co . uk was mixing it with the very biggest casino affiliates in the UK . But that all changed last September when traffic and rankings went into freefall . Alexander Kostin explains what it has taught him about Google and recovering lost SEO authority
ABOUT ME
Alexander Kostin is an igaming entrepreneur and affiliate marketing specialist from Denmark . He worked for Better Collective from 2013 to 2020 , leaving to launch several of his own sites in the UK and US state markets .
As an independent entrepreneur , I started BritishGambler . co . uk a few years back , hoping again to run a nice , small affiliate marketing site and have fun with it . The idea seemed a little crazy from the beginning : competing with huge companies in the oversaturated UK market . But this is life , why not try your luck anyway ? So I did .
The site grew slowly but surely , really hitting its stride in August 2023 when it started generating more than 10,000 FTDs on an annual basis . That month , DeepCI ’ s Affiliate Traffic update with iGB Affiliate placed us in the top five casino affiliates based on clickthroughs from organic keywords in the UK . The site was attracting around 60,000 monthly organic visitors and was nailing it across top-tier , money-making keywords such as ‘ new casinos ’ and ‘ bonuses ’.
My partners were happy and this inspired me to launch some sister sites in the UK , which later turned out to be a smarter move than I realised at the time . I also continued investing in the US , although I ’ m still undecided whether this is the best course due to the extent to which the market has shifted since I started and sold my initial US site a few years ago .
Nowadays many independent companies struggle to gain a foothold and survive there . CPAs have decreased , New York did not launch for online casino , and parasite SEO and big media continue to restrict opportunities for smaller affiliate sites to make money from the market .
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