TRAFFIC & STRATEGY
How affiliates can utilise social media trends
By their nature , social media trends never last . But for a gaming affiliate , using influencers or monetising social platforms still represent unmissable opportunities . Sharon McFarlane explores the most valuable trends for affiliates right now
ABOUT ME
Sharon McFarlane is managing director at Glasgow-based Digital Footprints , a digital marketing agency specialising in content marketing , social media , UX design , website design , branding and conversion rate optimisation .
The social media landscape is ever shifting . All digital business owners need to stay on top of the latest developments , and understanding these emerging trends is the key to success . For affiliates , the evolving world of social media means constantly having to review and adapt processes to ensure targets are met .
Today ’ s digital social landscape is bigger than ever , encompassing a vast range of different platforms and channels . We ’ ve taken a look at the top social media trends for affiliates in 2024 to give you an idea of what ’ s out there .
Social media search optimisation
We ’ ve all heard of search engine optimisation ( SEO ), the practice of correctly constructing and fine-tuning content so that it appears in the top search engine results . SEO is critical for affiliates , brands and content creators as it can help them stand out from the crowd .
However , with so much content concentrated on social media platforms , and with ecommerce increasingly moving to these channels as well , the importance of SEO is gradually diminishing .
With people increasingly turning to social channels like TikTok for news and information , native social media search features are fast becoming a key target for affiliates . However , securing ranking spots in social search results demands a slightly different approach – social media search optimisation ( SMSO ) rather than traditional SEO .
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