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increasingly discerning about the ownership of their affiliate partners , and many now shy away from offshore companies that can ’ t adequately describe their ownership structures .
I took the decision early in the company ’ s history to only affiliate in regulated markets , primarily the
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40 % RAiG estimated that affiliates were driving up to 40 % of remote operators ’ customer acquisitions .
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much of a burden and for the industry more widely it is also likely a good thing . However , it seems fair to assume it will push some smaller affiliates towards the grey and even black markets and this is probably not such a good thing .
The white paper quoted
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those that are being dropped from
other programmes .
RAiG estimated that affiliates
were driving up to 40 % of remote
operators ’ customer acquisitions .
If even 5 % of these new players
are directed to black market sites
instead of towards regulated
operators in future , this could be
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UK , but also more recently the US , |
industry body Responsible |
very worrying from a consumer |
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where we ’ ve obtained licences in |
Affiliates in Gambling ( RAiG ) |
protection standpoint . White |
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various states . |
estimates and stated : “ There are |
market affiliates are contractually |
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While it might have seemed |
tens of thousands of gambling |
bound to act in line with the |
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an unusual decision back in the |
affiliates working in the GB |
regulations that apply to their |
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early days , I was never convinced |
market , the majority of which |
operator partners , black and grey |
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that we ’ d make enough money |
are individuals or very small |
market affiliates are not , so there ’ s |
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affiliating in grey or black markets |
businesses .” |
little protection for players . |
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to compensate for the risks of |
If the tightening of regulations |
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doing so . Having exposure to an |
drives many of these individuals |
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unregulated market that shuts |
or smaller businesses out of |
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down or suddenly and dramatically |
operators ’ affiliate programmes , |
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changes shape , as has happened |
the question then is where will |
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in both the German and Dutch |
they focus their efforts ? |
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markets , didn ’ t seem a good way of building a stable business with good governance .
Long-tail impact
For us then , the move towards greater compliance is not
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Many – especially those in the racing world – have argued the affordability checks proposed will drive punters to the black market . I suspect they may also make black market operators seem more attractive to affiliates , especially |
ABOUT ME
Jamie Walters is CEO and cofounder of QiH Group . Prior to starting the company , he was managing director at DMG ’ s Metro Play .
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16 • iGBAFFILIATE . COM |