“[ Gluttony ] is also characterised by an excessive indulgence in partnerships or campaigns without considering the strategic fit or the capacity to manage them effectively ”
potential damage to affiliate relationships . Get calm with the idea that things aren ’ t always going to go your way or deliver great results . You need to find the middle ground and keep moving forward leaving emotions behind .
Practical advice : Develop a mindset of resilience and constructive problemsolving . When facing challenges , take a step back to assess the situation objectively before engaging in heated discussions . Foster open communication with partners to collaboratively address issues and find mutually beneficial solutions .
6 . ENVY : THE BARRIER TO TRUE INNOVATION
Envy is the resentment or coveting of others ’ success , which can lead to bitterness and a lack of self-innovation . One of the biggest lessons I ’ ve had in affiliate programme management is to not look outward all the time because you ’ ll stop seeing all the areas where you can do better internally .
With envy , the smallest of changes impacts the biggest results . If in doubt , revert to the point about lust and readjust .
Practical advice : Focus on your unique value proposition and strengths , get clear on who your target customer is then narrow down to focus on just that . Use competitor insights for market understanding , not as a template for imitation . Innovate based on your brand ’ s unique capabilities and audience needs .
7 . PRIDE : BALANCING CONFIDENCE WITH HUMILITY
Lastly , the one we all fall privy to in our work life , at one time or another : pride . It can lead to an inflated sense of self-importance and disregard for others ’
“[ Gluttony ] is also characterised by an excessive indulgence in partnerships or campaigns without considering the strategic fit or the capacity to manage them effectively ”
perspectives , hindering growth and collaboration , especially in commercial negotiations . Just because you ’ re a big brand doesn ’ t mean every affiliate wants to work with you .
Understanding your affiliate ’ s needs before pushing your own is the message you want to hold dear here .
Practical advice : Cultivate humility and be open to learning from your affiliates and partners . Recognise the value of collaborative insights and be willing to adapt your approach based on constructive feedback .
IN SUMMARY
There are just two key things that are crucial for you to remember from all of this . First , as an affiliate manager you need to invest in your own continual learning to adjust your strategy to the landscape that is adapting around you .
Second , learn to ask for help and recognise when you need external insights or assistance . Make sure you collaborate with industry experts , join communities to learn from each other and participate in webinars and workshops online for continuous learning .
Balancing ambition with strategic planning , ethical practices and a continuous learning mindset will be key to achieving long-term success this year .
LEANNA KLYNE is an accomplished agency director at Affiverse . With her extensive knowledge of the affiliate industry , she has successfully managed affiliate programmes across multiple verticals , including igaming , retail , B2B / SaaS , and Fintech at launch and scale phase . Leanna is an industry leader helping brands launch , scale and grow successful affiliate programmes around the globe . Visit affiversemedia . com to learn more about Affiverse Affiliate Programme Management Services .
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 99