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INSIGHT
THE SEVEN DEADLY SINS OF PROGRAMME MANAGERS
Leanna Klyne , agency director at Affiverse , uncovers the devilish behaviours that can lead affiliate programme managers into temptation . She also shares some practical steps to keep you on the straight and narrow
A s we enter 2024 , I ’ m hit with
a sense of awe at just how quickly this industry is growing . As we get together at iGB Affiliate London , one of the central igaming affiliate events in our calendar , affiliate managers face the challenge of evaluating their strategies and preparing for the dynamic coming year .
The affiliate marketing domain continues to evolve rapidly . AI and data transparency going hand in hand will help to reshape how operators and affiliates come together to gain momentum after a recessionary year to drive innovation forward and put a stamp on brand positioning to elevate growth .
It therefore feels like the right time to talk about the common mistakes that we , as programme managers , can make . I have summarised these issues under the cover of the seven deadly sins as a quick-andeasy guide to affiliate managers looking to lean into their programme performance this year to help really take them to the next level .
It ’ s one thing to show you what you are doing wrong . But in this article , I ’ ll also offer some practical advice and tips on how not to fall foul of the sins .
So , let ’ s begin …
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 97