“ If you have been operating on rev share in the past , the seasonal nature of the US may come as a bit of a shock ”
cost-per-acquisition vs revenue share . While revenue share is available in a few states ( though only with a few willing operators ), the majority of the US is still geared towards CPA . The route to get a revenue share licence is a long and very expensive one , and even with a licence , there is no guarantee that operators will want to work with you on a revenue share basis .
If you have been operating on revenue share in the past , the seasonal nature of the US may come as a bit of a shock
“ If you have been operating on rev share in the past , the seasonal nature of the US may come as a bit of a shock ”
to you . During peak season when new players are readily available , everything will be grand . But in the off-season when the big games are not on , new player numbers will slow down .
If you are used to getting a revenue share from players who will then bet on smaller leagues and tournaments , then you ’ re in for a surprise : this is not the case in the US . Once you have had the CPA for the player , you won ’ t get the same consistent payments when the big games are not on .
Should all this put affiliates off ? Absolutely not . As I have consistently said , the US is a huge , growing market with space for plenty of affiliates . You just need to be prepared to take the highs with the lows .
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 95