“ Compare NFL to soccer with a team like Man City , who played 61 games last season , and there ’ s three times the betting potential simply due to the NFL finishing in early January ”
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INSIGHT
THE OFF-SEASON : TRIALS OF GROWING A US SPORTS AFFILIATE
Having examined the chances of smaller affiliates making it in the US , Alex Windsor now tackles American sports . He explores the ways an affiliate can enter the market and how best to survive with shorter fixture calendars
I t ’ s no secret that sports in the US is big business , and with the launch of online sports betting back in 2018 many people – especially established affiliates around the world – saw a huge opportunity opening up before their eyes . I touched on this huge potential in the US for affiliates on page 76 , but now I want to highlight some of the lesser talked about points about being an affiliate targeting the US .
As much as we like to think of the US online gambling market being a gold mine for affiliates , there are quite a few hurdles in our way that we just can ’ t get past . There is no denying sports betting has boomed in the US over the last five years , but there are still many states that have been slow to adapt and legalise or have simply refused to do so .
This is slowly changing now as states begin to see early adopters making huge amounts of tax revenue from gamblers with every year that goes by . However , even those states that do allow online sports betting may not allow affiliates to work in the state . Another problem is that sports betting may also be run by the lottery , which has a monopoly on the market .
SPORTS SEASONS
If you think the US sports betting market is for you and you ’ re coming with experience
“ Compare NFL to soccer with a team like Man City , who played 61 games last season , and there ’ s three times the betting potential simply due to the NFL finishing in early January ”
92 • ISSUE 94 • iGB AFFILIATE LONDON 2024