“ Twitch has been a little more unpredictable [ than YouTube ] in relation to banning accounts without expansive information being detailed ”
Twitch is more suitable for a content strategy that is stream-focused ; that ’ s why it works well when you are using influencers as part of your strategy . If you have a face or brand ambassador for your site , then Twitch is a great option . It ’ s perfect for extroverts who have the ability to self-promote and build relationships with other streamers . If building social media profiles and networking is something you find easy , then Twitch is a solid option .
YouTube is more for brands and creators that want to focus more on the content side of things . There may be live streams but these will be mixed in with other content types such as educational information , promotional material and other engaging content .
HIGHEST GROWTH POTENTIAL ?
If you are a fairly new brand or if you haven ’ t quite yet made your mark in the world of social media , then YouTube may well be the one for you . The indexing algorithm that exists allows new users the opportunity to find your content using relevant search terms and keywords on Google . This gives you much more likelihood of showing up on the recommended feed and video-related searches on search engines .
On YouTube , both livestreams and pre-recorded video content can be sufficiently optimised to enable you to reach new audiences and gain reach organically . If you or your team have a solid base of YouTube SEO , then this will certainly go a long way to ensuring your content is discoverable .
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 09