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INSIGHT
AI : PLENTY OF PROMISE FOR AFFILIATES , BUT ALSO SOME PITFALLS
Andrew Lee , group operations director at QiH Group , says the company ’ s early experiences with AI have led it to take an open-minded but measured approach to the field
H aving recently undergone a
large-scale overhaul of the tech used by our business , it made sense to explore the ways we could use AI to make our business more efficient at the same time .
As a business , we have always been very process-driven and are determined to explore tools that allow us to automate more processes . We see this as something that can free up people ’ s time to enable them to focus on solving complex problems that fully utilise their talents and capabilities , rather than as a means of potentially replacing them .
At QiH , we ’ re still at an early stage of our AI journey . As yet it ’ s too soon to say whether it will have a transformative effect on either our business or the affiliate marketing industry more widely . What is already clear though is that it shows real promise in certain areas .
DRILLING DOWN INTO THE DATA
Historically , some of our data analysis necessitated us gathering huge amounts of information and then looking at it manually . In some cases , AI has helped us get tasks that used to take six or seven hours down to an hour . However , it is worth pointing out that there is still a human element needed to sense check for quality .
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 83