“ It requires effort and hard work but it is one of the most exciting markets that an affiliate could get into ”
owned and run by the biggest affiliate companies around the world .
Not only are the SERPs full of these large affiliate sites , but they are now also jam-packed with big news sites that have agreed partnerships with these large affiliates . It ’ s a win-win for them . If a particular site isn ’ t ranking for a given search term , then there will be a major news site with its affiliate links embedded .
With all that in mind , it certainly seems hard for the smaller affiliate to make headway in the market when you analyse these search results . But like any market ,
“ It requires effort and hard work but it is one of the most exciting markets that an affiliate could get into ”
the smaller affiliate is more agile and always able to collect the smaller , often lucrative , crumbs that the big boys aren ’ t going after .
Even if you take an established market like the UK which is similar in terms of competition , we still see new affiliates entering the market all the time with varying levels of success . However , there have been multiple success stories in recent years of small affiliates taking traffic and players from the powerhouse affiliates so there is no reason this can ’ t be done in the US with a good strategy .
The US has a population of over 330 million . To put that into perspective , the UK has a population of 67 million . At the time of writing , more than 30 states offer legal sports betting , at least 15 of which are available to affiliates .
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 77