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FEATURE
BETTER COLLECTIVE ’ S MAN IN SE EUROPE ON BUILDING OUT FROM BETARADES
iGB Affiliate speaks to Kyriakos Fourniadis , the former Betarades owner turned Better Collective MD for Southeast Europe . Fourniadis tells Dan Kleiner what it ’ s like working for the superaffiliate and how he has been adapting to the business ’ push into sports media
F or a company that has made
more than 30 acquisitions since 2017 , it is hard not to envision a revolving door full of exfounders whirling day and night . That is without mentioning the potential disruption to the integration of these assets if these personalities are not handled as carefully as the businesses themselves . It is a credit to Better Collective that the exact opposite seems to be true .
There is no better proof of this well-oiled integration machine in action than that provided by Better Collective ’ s managing director for Southeast Europe , Kyriakos Fourniadis , co-founder of Betarades . gr which was acquired by the affiliate giant in 2018 . The chances of finding a co-founder of an acquired business still running the brand they started and sold five years previously goes against the grain in the affiliate space , but Fourniadis seems well at ease with his surroundings .
RIGHT ON TIME
“ 2018 was a big milestone for me ,” he admits . “ In the last five years my role has changed from the owner of Betarades to becoming a managing director of Southeast Europe at Better Collective , handling mainly Greece , Romania and now Italy .”
The sale and shifting role allowed Fourniadis more space in his personal life as well . “ Instead of working 14 hours a day , you ’ re able to cool down and spend
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 73