“ It ’ s crucial to ensure that players are well-informed about how to play these games , including strategies to enhance their chances of winning ”
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FEATURE
Canvassing opinion : Jiménez ( third left ) and the Game Lounge team get colourful
attempt to start with small deposits , hoping for a stroke of luck to turn them into bigger winnings .
“ While our deposits might be smaller than those in wealthier markets , we are a considerably larger community .”
As a result of LatAm being home to a sizeable population , the market brings “ a strong sales dynamic and holds a significant role in the business .”
COUNTRY-SPECIFIC EVENTS
When it comes to LatAm , players favour the traditional games like roulette , poker , baccarat , craps and slots . “ Because of this , it ’ s crucial to ensure that players are wellinformed about how to play these games , including strategies to enhance their chances of winning ,” explains Jiménez .
Yet , when it comes to operators , they tend to offer bonuses without deposits to tempt players with “ a chance to get something for free ”. According to Jiménez , players in the region are also drawn to country-specific events .
“ Events like Día de los Muertos in Mexico hold special significance and if
“ It ’ s crucial to ensure that players are well-informed about how to play these games , including strategies to enhance their chances of winning ”
operators offer bonuses tailored to such occasions , it tends to resonate well with the players .”
The popularity of casino games and betting types in LatAm can naturally vary based on each country . To help adapt to this diversity , the site manager reveals the current approach involves establishing dedicated secondary sites for the most prominent countries .
FOUND IN TRANSLATION
Jiménez ’ s team are also learning from the success of Game Lounge ’ s Japanese division to replicate the success seen in that market .
“ The results we obtained from our targeted approach to Japanese culture have shown us the value of this kind of localisation ,” she explains . “ We are eager to extend it to all the countries under our umbrella .”
This is something that Rika Munemasa , the site manager of Game Lounge ’ s Japacasi has previously mentioned to iGB Affiliate . What is the big benefit from this kind of synergy ? It helps ensure that “ the content we provide resonates strongly with each specific audience ” which , Jiménez adds , will ultimately enhance engagement and satisfaction .
NEXT FOR UX
As with any Game Lounge site , there are always UX updates going on in the background , something which Jiménez is helping to oversee . There is a new homepage also on the way for her sites as well as detailed video guides and a new casino comparison tool . The Game Lounge site manager hopes these fresh changes will make navigation easier and more user-friendly .
70 • ISSUE 94 • iGB AFFILIATE LONDON 2024