“ We have a 50 % gender split across the business and that ’ s unusual for this industry ”
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Team-building in Dubrovnik
Walters says . “ That was a big hire for us in terms of getting someone from outside the industry who ’ s faced similar challenges to what we ’ re dealing with in terms of having dual centres of operation .”
QiH also found itself up for an unlikely award when looking to improve conditions for its team . The company ’ s new office in Skopje was nominated for an interior design award and it ’ s fair to say it caught the CEO off guard .
“ We wanted to invest in the culture and physical space and the new office there looks amazing , everyone kind of just gasped when they first walked in ,” Walters says . “ We ’ ve also just expanded our UK office and redesigned that so we now have this consistent look and feel across both sites .”
QiH is big on rewarding its staff with
voucher initiatives and strategy sessions abroad and also wants to maintain its hard work on diversity , which Walters says is crucial to the culture at the company .
“ We currently have a 50 % gender split across the entire business and that ’ s quite unusual for this industry ,” he explains . “ We also have 40 % of our leadership team who are female , which we ’ ve done without positive discrimination or unconscious bias . We just want to recruit the best people for the role .”
“ We have a 50 % gender split across the business and that ’ s unusual for this industry ”
For the other driver , technology , QiH has invested heavily over the last 18 months , rebuilding its data warehouse for “ more accurate and efficient queries , better automated data processing systems and improved data visualisation ”.
Not content with that , Walters says the company has also moved all its web application infrastructure to a new cloud platform , with a bunch of new versions of its sites already live . “ The new infrastructure and CRM have really turbocharged our performance across all our marketing channels ,” he notes .
New products in the pipeline for QiH will likely be further upgrades from its new web platform for existing brands . A mix of new mobile apps is also on the way , helping the company expand its content scope even further .
50 • ISSUE 94 • iGB AFFILIATE LONDON 2024