“ Jesper and I have known each other all the way back to high school , so we know what each other is good at and not so good at ”
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FEATURE
BETTER COLLECTIVE COO : ‘ WE WANT TO BE THE ESPN OF THE WORLD ’
Christian Kirk Rasmussen tells Dan Kleiner why Better Collective ’ s ambition to become the world ’ s leading sports media group doesn ’ t mean it is quitting the affiliate world , what makes him and Jesper Søgaard such a strong team and how the superaffiliate is testing AI to help with compliance
W hen it comes to Better
Collective , it ’ s hard to find a chink in the Danish company ’ s sleek and polished armour . You ’ d be forgiven for thinking that everything its co-founders touch turns to gold .
While two people head up arguably the world ’ s biggest gaming affiliate , the industry generally hears from only one : CEO Jesper Søgaard . By comparison , COO Christian Kirk Rasmussen remains relatively quiet in his role as COO . Why ? Well , “ very early on we realised what each other is good at ,” Rasmussen explains in a rare interview with iGB Affiliate .
“ I love everything about operations
– I love the details and making sure everything is working and optimised . Jesper is a bit of the opposite , he ’ s really good at speaking , both internally and externally .
“ Jesper and I have known each other all the way back to high school , so we know what each other is good at and not so good at ”
CHRISTIAN KIRK RASMUSSEN
“ It came very naturally and early in our collaboration that he was more focused with the big visions and I would be more in the details .”
Maintaining a partnership for over 20 years is not something to be overlooked simply because of how easy these two make it look , as Rasmussen reveals that the hidden secret really boils down to “ mutual respect ”.
The Copenhagen-headquartered affiliate is gearing up to celebrate its 20th anniversary this year but Rasmussen and Søgaard have actually been business partners for 22 years . In 2002 , the pair created their first website ,
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 39