“ SEO ’ s future might include a dynamic robots . txt use , changing directives based on criteria such as user-agent type or time-based events ” website ’ s content for training Bard / Gemini models is effective , but Google may still employ Bard / Gemini to generate and interpret your affiliate website ’ s content in search results , offering users an AIenriched experience instead of displaying your affiliate website .
“ SEO ’ s future might include a dynamic robots . txt use , changing directives based on criteria such as user-agent type or time-based events ” website ’ s content for training Bard / Gemini models is effective , but Google may still employ Bard / Gemini to generate and interpret your affiliate website ’ s content in search results , offering users an AIenriched experience instead of displaying your affiliate website .
PRACTICAL TIPS FOR AFFILIATE MARKETERS
Customising the robots . txt files to fit affiliate website structures and marketing strategies is essential for affiliate marketers . Here are some key recommendations on how to succeed :
● Ensure accessibility : Make sure your key content , especially product reviews , is accessible to search engine crawlers . Disallow sections of your affiliate website that don ’ t contribute to your SEO goals , like admin pages , CDN bot challenge pages and / or affiliate links . Test the URL patterns you plan to block or allow in your affiliate website ’ s robots . txt at robotstxt . com .
● Balance crawl efficiency : Efficient crawling is vital . Check your Google Search Console crawl stats reports and your server log files . Don ’ t waste search engine crawl budget on irrelevant URL patterns . Your robots . txt guides crawlers to content that matters most for your affiliate marketing goals . If in doubt , hire an SEO professional for a deep dive analysis on the SEO health of your affiliate website .
● Stay AI-savvy : As search engines evolve with AI technologies like large language models , understanding how these changes affect your affiliate website ’ s content interpretation and robots . txt directives is crucial . For example , Common Crawl data often is used for the training of large language models and opting out requires covering CCBot in the robots . txt file . Regularly review and update your robots . txt to align with these advancements . SEO ’ s future might include a dynamic robots . txt use , changing directives based on criteria such as user-agent type or time-based events . This greater flexibility can be used to provide nuanced control over the manner in which search engines and crawlers interact with your affiliate website .
Robots . txt is a crucial but frequently overlooked SEO tool . As AI technologies continue to advance , they will inevitably transform affiliate SEO strategies . Staying informed about these changes as they occur , and grasping their impact on robots . txt management , is essential for affiliate marketers to retain their competitive advantage .
FILI WIESE is the world ’ s leading SEO expert on the topic of Google webmaster policies , Google penalties , Google ’ s internal processes , backlink risks and link-building techniques . He is the only SEO expert in the world to have published SEO articles on the official Google Search Central Blog and the official Bing Webmaster Blog . Fili is the go-to-guy when it comes to international and technical on-page SEO matters and successfully solving Google penalties .
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 29