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TRAFFIC
NEW OWNER
Then , around 2020 , it was apparently purchased by its new owner , NewsDirect Corp . According to its LinkedIn page , NewsDirect Corp was founded in 2019 by Gregg Castano , who had previously been the president of BusinessWire , a press release distribution company .
NewsDirect was created as a “ 21st century news release distribution solution ” and , in a 2021 article , Business Insider named it among the “ top 27 software companies serving the public relations industry ” alongside Brandwatch , BusinessWire and Cision .
But the most impressive period of organic visibility growth for NewsDirect started later , around the end of 2022 ( see Figs 1 and 2 )
What happened ? Two things had changed : the nature of submissions and who was submitting them .
NewsDirect , of course , has had press release submissions for all sorts of industries and topics , including casino .
In 2021 , these press releases were mostly submitted by companies , often operators , looking for traditional distribution benefits . These days they cannot really be called press releases in the regular sense of the term . This is because they now get submitted by companies , often affiliates , looking for SEO and “ parasite hosted content ” benefits ( see Figs 3 and 4 ).
PARASITE HOSTED CONTENT
Parasite hosted content means using a third-party , usually high-authority site to rank your hosted content quickly – something not easily achievable with a regular affiliate site in highly competitive SERPs .
The high-authority site does not even have to be topically relevant to the SERPs you are trying to rank in as long as your parasite hosted content is relevant .
Fig 1 : Beginning of NewsDirect organic visibility growth
Fig 2 : NewsDirect organic visibility growth
Fig 3 : Press release with benefits
Fig 4 : Not your traditional PR
22 • ISSUE 94 • iGB AFFILIATE LONDON 2024