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INSIGHT
TAKING THE US BY SEO STORM
Entering the US market as an affiliate can be a complicated affair – and that ’ s before you figure out how to compete with the big fish already well established in the market . Martin Calvert , marketing director at ICS-digital , outlines the best SEO strategies to help launch any US entry
T he initial glamour of the US
market may be wearing off , with major brands counting the cost of acquisition and affiliates left wondering what it ’ ll take to compete with media giants .
If you ’ re pondering which steps you should take next – or even if the US market is for you at all – this article might go some way to providing a modicum of reassurance .
Our goal at ICS-digital is to take a sober view of some of the fundamentals of organic acquisition and SEO . These are fundamentals that many across the US gaming landscape have not followed in the rush to flood the market with paid campaigns and celebrity endorsements .
While there seems to be no shortage of gimmicky SEO and marketing topics that spike in popularity – from “ parasite SEO ” to rambles around “ latent semantic indexing ” ( urgh ) – scalable SEO strategy in and across the US market very much depends on asking the right questions and taking a logical approach to the fundamentals of growth .
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 105