CONTENTS
15
The SEO essentials every new entrant needs to know
EDITOR ’ SLETTER
Welcome to what was originally destined to be one of our two flagship issues of the year . However , commissioning being near complete when the acceleration of the Omicron variant forced us to push iGB Affiliate London back to April 13-14 , means that we still have the usual bumper crop of valuable insights to share .
As befits the first issue of a new year , our expert contributors provide perspectives on what we can learn from the year that was , as well as the inevitable predictions for the 12 months ahead .
On the former theme , don ’ t miss Martin Calvert ’ s look back at the standout affiliate campaigns of 2021 ( p11 ). On the latter , Lee- Ann Johnstone unpacks her four trends that programmes would be well advised to be on top of in 2022 ( p48 ).
We also have two pieces on marketing compliance , with those affiliates working
in regulated markets set to shoulder more responsibility for this as the year unfolds .
Enjoy the issue and I look forward to meeting as many of you as possible in London in April .
Stephen Carter Editorial director
How should affiliates adapt to this seismic change ?
CONTENTS
08 News 11 Standout affiliate campaigns of 2021
15 Getting started in igaming affiliation
21 Google Page Experience : issues and solutions
25 Creating responsible marketing
28 Affiliate marketing in a world without cookies 35 Brand protection : creating compliant PR campaigns
28
39 How to expand reach and engagement
43 Playmaker is meeting fans on their turf
47 In sync : Living with the rules in Belgium
52 Trend watch : Five for programmes to track in 2022 57 Salary survey 2021 60 Three questions for the sector in 2022 65 European regulation 70 Data : Dashboards and the latest Top 50 gaming sites
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Q1 2022 • ISSUE 89 • 05