TRAFFIC
HOW TO EXPAND REACH AND ENGAGEMENT
Building a business around driving traffic in the affiliate space is getting tougher . So what should affiliates be doing differently with content in order to cut through ? Corey Padveen provides some advice
A ffiliate marketing has become a crowded space . As the market for online casinos , poker , bingo , slots and sports betting has expanded , so too have the affiliates operating in the space in an effort to build a business around driving traffic .
In the early years of the market , the process was rather simple : promote properties with unique bonuses and free bets and drive traffic from every corner of the web . Then , as regulation began to take shape and punters recognised that deals would come from anywhere , affiliates had to get a little bit more creative . At the same time , the number of affiliates grew considerably .
Today , getting started as an affiliate means more than just running ads and sending emails to acquired lists . Now , building your reach and engagement
with content holds the key . But where should you be putting your focus , and what are some of the strategies you need to keep top of mind in order to succeed as an affiliate , whether you ’ re just getting started or have been around for some time ?
VALUE-ADDING CONTENT
The first and most overarching component that needs to remain in your sights is
“ As the level of noise across media channels has increased , so too has the necessity to pay your way into the conversation ” the creation of value-adding content . Sharing links and bonuses might have been enough when enriched content wasn ’ t as prevalent an element on the internet , but today it simply will not cut it . You need to think about how your content will provide some sort of benefit to your audience . Some of the most successful affiliates operate as review sites or provide betting tips . Others find success in operating as news networks or opinion factories .
Whatever you choose to share , you need to think about it in terms of intrinsic value . The bonuses and affiliate deals should come second to building audience loyalty through content .
ENGAGE DIRECTLY ON SOCIAL
It might sound overly simplistic , but one of the best ways to start increasing your
Q1 2022 • ISSUE 89 • 39