TRAFFIC
BRAND PROTECTION : CREATING COMPLIANT PR CAMPAIGNS
Operating in a highly regulated sector means adhering to strict guidelines to avoid potential compliance issues . Emily Garner runs through what marketers need to know when creating digital PR campaigns for igaming brands
F or igaming operator brands , it ’ s now essential to consider potential compliance issues when creating engaging and impactful campaigns . Not only does this ensure that your target audience can play in a safe and secure gambling environment , but it protects you from the significant financial and reputational repercussions that can come from violating regulations .
As content marketing continues to rise in popularity , it ’ s never been more important for igaming brands to attract and maintain customers through effective campaigns in order to compete . And while there are all the usual roadblocks marketers need to navigate when creating these campaigns , such as KPIs , relevance and target demographic , there are also the restrictions that come with operating in a highly regulated market .
So , how can marketers conceive and execute content campaigns that adhere to these guidelines and yet still attract links ? Here , we look at the key steps to follow when working within the igaming sector , and the common compliance concerns to be aware of .
HOW TO AVOID COMPLIANCE ISSUES
The most important step for marketers looking to create content in the
Q1 2022 • ISSUE 89 • 35