igbaffiliate . com
TRAFFIC
Your copy needs to take your keyword research and expand on the topics you created and make it relatable and informative to the user . This is no easy task . If you ’ ve done your keyword research and then outsource the copy to someone for whom English is a second language you are not going to find success .
The copywriter must understand the igaming market and write in a pure manner that is relatable to the user . The keyword research should give the copywriter a roadmap of the topics to touch upon while the headings and meta titles can be tweaked to better cater to your target longtail keywords . But the copy must be natural and informative – any keyword stuffing will have a negative effect in the long run .
Creating great copy is no easy task . Each page / post submission should have a clear plan of the target keywords and the particular niche you plan to focus on – and it must be executed in a natural manner .
LINK-BUILDING TIME !
Now that we ’ ve got the copy created and the site has been indexed in Google it ’ s time to build links ! This is the most difficult part of being an affiliate as you ’ ll find no website ranks at the top of the search results without strong domain authority . How do you build your domain authority ? By attaining high-authority links pointing to your website , either through outreach or by creating amazing content that highauthority websites will add a link to .
Let ’ s start with the easier method : outreach . Once you have your site built you will need to start contacting other site owners , preferably in the casino industry , to link to your site . Similar niche content will help your ranking and the next step is to create a target list of casino sites to approach for a link and measure the results of each email campaign .
Next is creating content that industry sites will want to link out to . This is easier said than done ; a lot of affiliates try to attain natural links through copy with little success . The best angle with this approach is to create the copy you think is interesting / informative to the casino user and build a blog post around that .
Once you are ranking for long-tail keywords affiliates will search these terms to link out to in their posts and embed your link so that their users can attain further quality information on that particular topic .
TIME TO GET STARTED !
If you are on the fence about taking the plunge and creating an igaming affiliate website , the best advice we can give you is to fully commit . Igaming is not the market to enter if you are not willing to put in the work as you ’ ll find yourself with little to no return in the long run . But by doing your keyword research , creating great copy around that keyword research and building an effective link building strategy , you can achieve success in the market . Good luck !
“ Igaming is not the market to enter if you are not willing to put in the work as you ’ ll find yourself with little to no return in the long run ”
KRIS HARRISON , JUMPSEARCH . CA
KRIS HARRISON is MD of JumpSearch . ca . A veteran search engine marketing professional with a diverse business background , Kris has owned online media entities in North America , Europe and Asia .
16 • ISSUE 89 • Q1 2022