TRAFFIC
GETTING STARTED IN IGAMING AFFILIATION
Kris Harrison provides his guide to the SEO essentials every new entrant needs to have in place to hit the ground running
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EO is the most important marketing channel for internet gambling affiliates . There are hundreds of thousands of affiliates battling for Google search visibility for high-value online gambling keywords , and as a new affiliate trying to enter the space it can appear a daunting task . This article will detail tips on how a new affiliate can enter the competitive and hugely profitable online gambling space using these search engine optimisation tactics as a blueprint .
DO YOUR KEYWORD RESEARCH !
If you launch an affiliate site and are looking to target the online gambling niche , you ’ ll want to enter with an SEO roadmap . The genesis of this should be your keyword research . Some people are naive enough to think they can successfully launch a site with no keyword research and roadmap . Sadly , they are mistaken .
Prior to launching a new affiliate website into the igaming space , you will need to do a deep dive into the particular niche you choose to focus on – let ’ s say online casino .
To understand the online casino market , you should create a roadmap of each sub-niche ( for example , online casino bonuses , online casino reviews , online casino games ) of the market you intend to target . You should extract all the related terms , searches and questions ( i . e . what users ask Google ) for this using an SEO software such as Ahrefs and SEMrush and compile them into your keywords research roadmap .
Why are we doing this ? Simple : to attain a blueprint for when you begin to create pages / posts and video around these search terms for your new igaming affiliate website . Having a robust keyword research roadmap will assist in populating your copy with the correct keywords to give your site a chance to rank for longtail keywords – all while your site builds authority to rank for high-value keywords further down the road .
Affiliates who do their keyword research and find the long-tail keywords will find success faster than those who do not put in the hard work . The reality is that 99.9 % of affiliates who do the minimal amount of keyword research before launching an affiliate site are not going to last as the online casino niche is a grind , and ranking for top-level terms in the first six to eight months is nearly impossible .
DID I MENTION CONTENT ?
Now you ’ ve done your keyword research you are ready to build the copy for your affiliate site . For this , you must have a goal in mind . The best strategy is to ask yourself the following question before posting every piece of content : is this providing something useful to the end user ? Put yourself in the user ’ s shoes . If they are searching for a “ real-money online casino ” are you providing them with the information needed to make a decision to sign up and deposit at a real-money online casino ?
Q1 2022 • ISSUE 89 • 15