TRAFFIC
DAZZLING CREATIVITY !
EXCLUSIVE INSIGHTS !
MASS APPEAL !
STANDOUT AFFILIATE CAMPAIGNS OF 2021
Last year saw operators splash the cash on some big-money campaigns , but it was also notable for some creative approaches among affiliates to building brands and generating traffic . Martin Calvert selects three campaigns that really stood out for him in 2021
L ooking back at 2021 , the igaming industry ( and the world more generally ) had to battle through disruptions , uncertainty and a host of business and regulatory challenges .
However , to draw upon a familiar cliché , pressure turns coal into diamond and so it ’ s also the case that some of the industry ’ s most creative and compelling campaigns emerged in 2021 .
From extravagant brand ambassadorships and sponsorships to big money paid-media campaigns – operators have in many cases been splashing the cash – while affiliates have taken some more creative routes to build their brands and draw in traffic .
What constitutes the ‘ best ’ campaigns of the year is of course subjective , but in this article I ’ ll attempt to identify campaigns that not only showed grit , creativity and impact , but campaigns that can serve as practical inspiration for other affiliates too .
So let ’ s get started .
REACTIVE PR – OLBG
One of the most effective ways to earn mainstream media coverage while gaining
MARTIN CALVERT is marketing director for content , translations and digital marketing firm ICS-digital , which works across 68 languages and 80 territories . Prior to joining ICS in September 2019 , Martin spent three and a half years as marketing director at Blueclaw .
Q1 2022 • ISSUE 89 • 11